The opening of Flexform’s initially flagship in Texas was induce for a few days of celebration as BeDesign’s Adrian Dueñas and Marcelo Saenz launched the modern day and fashionable Italian home furnishings line to a host of architects, designers, consumers, buddies and media in Houston.
The recently expanded ground ground of the gents’ Italian home furnishings emporium on West Alabama now incorporates superbly orchestrated home options of Flexform products and solutions. At the identical time and in a different location of the BeDesign space, the youthful and playful B&B Italia assortment completes the floor ground showroom, which expands throughout 2,500 sq. feet.
“Flexform is the Rolls-Royce of sofas, beds and every little thing else,” Dueñas claims. “And also in selling price.”
The family members-owned organization was started in Meda, Italy in the 1959 and through three generations Flexform has acquired superior regard for its sleek patterns and outstanding consolation.
Although providing a transient tour of the Flexform show, Saenz notes that just about every detail in each room placing was dictated by the mothership in the Brianza home furniture production district in Northern Italy. The minimalist yet subtle arrangements established the correct ambiance as imagined by the designers, even down to the placement of candles and bibelots. Dueñas provides that all of the Flexform flagships all over the earth, which includes the 5 in the United States, are created in the prescribed structure by innovative Antonio Citerrio.
Since BeDesign’s opening in Houston in 2016, Dueñas and Saenz have expanded the spot and when it is all concluded late in 2022 they assume it to be the premier showroom for luxurious European home furnishings in the entire United States.
“We are not seeking to signify all Italian strains,” Dueñas states. ” But we do have large spaces for top tier flagship shops.”
With a individual entrance, B&B Italia is also represented on the floor flooring with its pleasant retro patterns. A single showroom couch, the Bella modular sectional, was these types of a throwback to the mid 1960s, that it is effortless to picture Austin Powers romping throughout the velvety navy and chrome-studded cushions. We loved it.
We ended up significantly taken by B&B Italia’s fanciful Serie Up 2000 chair and inflated ottoman with its expressive condition of anthropomorphic references and upholstery in elastic material of coral and beige striping.
BeDesign is the flagship consultant of brands like Molteni & C, Paola Lenti, Maxalto and Ligne Roset, together with Baxter, Zanotta, Davide Groppi, Fendi Casa, Nanimarquina and numerous other folks. New flagship showrooms are in the functions alongside with an upcoming rooftop terrace that Dueñas claims will be a one particular-of-a-kind “speakeasy.”
